Could Your Nonprofit Organization Use $10,000 Worth of Free Advertising Per Month?
If your non-profit organization is just getting started and has a limited budget, or none at all, Google Ad Grants may be the answer to help get your cause off the ground.
Google Ad Grants is a grant donation program to nonprofit organizations that offers $10,000 per month of FREE in-kind advertising using their AdWords search engine marketing platform. The ads are text-based only and keyword-targeted, with a maximum CPC (cost-per-click) of $2.00, and a daily ad budget limit of $329.
This program can help attract donations, recruit volunteers, and increase brand awareness worldwide. Global Giving, Science Buddies, and Fred Hollows Foundation are among the grant program recipients. Google offers extensive online resources to help recipients excel, with setup and management tutorials and tools, measurement and tracking tools, an online community forum, and troubleshooting and support.
There is an application process. The criteria required in order to participate is:
- Participation in the Google for Nonprofits program.
- Current 501(c)(3) status.
- You organization must have a website.
Government, health care, and educational institutions are not eligible to participate.
What non-profit couldn't use an extra 10K per month in advertising? Two words of caution: 1. Make sure you study up on what makes a great Google Ad, and how to utilize keywords. You might even want to consult an expert to help with this. 2. Make sure your website landing page is professional and "Google-worthy", otherwise they won't distribute your ad. You don't want to waste $10,000, so if you win this grant, use it wisely!
If you're looking to incorporate your new non-profit: